We are going to create a TV
advert for Monster Energy Drink. Monster Energy drink is a very popular energy
drink in the current market. It is launched by Monster Corporation in 2002. The
regular Monster drink comes in a black can with a green tear-shaped M logo. The
logo is impression to have been torn by the claws of the monster.
Most companies spend their money on ad agencies, TV
commercials, radio spots, and billboards to tell you how good their products
are. At Monster they choose none of the above. Instead, they support the scene,
the bands, the athletes and their fans. They back athletes so they can make a
career out of their passion. They promote concert tours, so their favorite
bands can visit their home town. They celebrate with their fans and riders by
throwing parties and making the coolest events they can think of a reality.
Target Audience
The Monster energy drink targets over most of the teenagers. The young male audience and consumers are attracted by the Monster
energy drink. We can see loads of teenagers hanging the poster of the Monster
logo on their walls, in the bikes and different accessories. The logo tends to
attract a lot of young male audience. So, the target audience of the monster
energy drink would be the people/ audience from age 15-20. I have mentioned the
people of age 20 also because that is the first adult year and they might have
habit of drinking the monster energy drink.
Sports men and women would definitely love the Monster
energy drink. They need more energy when they are warming up, playing and doing
other physical activities. There are other energy drinks too but monster energy
drink has fancy looks and is more in amount. So, targeting more on the teenagers
and sports men and women might help a lot to promote the business and persuade
the audience.
The above audience and the description are the general
target audience. Now the specific target audience of the Monster energy drink
are the sports fans. The Monster cooperation does not believe in TV adverts.
However, they do the advertising in different style. They are the sponsor of
many games like off road biking and cars, Skate and bikes, event organizers
etc. So the people, participant and players in these categories have loads of
fans which will definitely target the stunt game fans.
Persuasive
Technique
In simple word, Persuasive Technique are the technique that
business or a company use in their adverts to persuade the audience to use
their product, ideas, goods and services. We are going to make a TV Advert for The
Monster energy drink. I am going to bring some creative style to our TV advert
of Monster drink. My theme will be very typical and normal. I am using couple
of persuasive Techniques. Some of the persuasive techniques are as follow:
Humor: It simply
means something funny and makes people laugh.
Bandwagon: A
statement suggesting that everyone is using a specific product, so you should
too.
Sponsor: It is
one of the unique adverting techniques which the Monster Co operation brings
under use. Sponsoring on different events, player and gamer brings loads of
advantages which makes the organizers to promote the sponsor as a credit which
will attract their fan to the businesses.
Budget
Budget is the estimate cost and expenditure for the certain
period of time and specific period in written format. So, for the TV advert
assignment I don’t think we need to estimate lots of budget. I would estimate £5.00
to £10 for the advert that me and my group are going to produce.
No comments:
Post a Comment